Well what can I say. There are not enough adverts out there anymore that make you chuckle out loud, but for me Aldi's efforts definitely struck a chord.
Humour is always a great way to connect with an audience, doing it right means not only engaging the viewer but ensuring they remember your product, and I think Aldi has managed to do this perfectly.
Whether it’s the “gin loving pensioner”, the “like it parrot” or more recently their spin on the Special K adverts, they never fail to amuse.
