The Question:
In the face of tough global competition, how could Cooper Lighting and Safety raise its profile as commercial and emergency lighting industry experts and thought leaders?
The Answer:
To raise awareness of the knowledge and expertise within the design and engineering teams through specially targeted sector related articles that highlighted not only Cooper Lighting and Safety’s breadth of expertise but also the broad product range.
The Result:
Press release opportunity ensued. This has ensured that month on month there is a regular stream of expert-led articles and insight into sector specific features.
