The Question:
How can respected mainstream furniture reupholsterer diversify into the luxury market on a limited budget?
The Answer:
Plumbs typically uses its in-house studio with conventional room sets, which are perfect for mainstream shots. But they weren’t right for launching their luxury new sub-brand, Prestige Reupholstery.
Access decided to position Prestige as 'Part of the Plumbs Family' to give the brand a distinctive identity, benefitting from over 50 years of success.
We shot a range of lifestyle and product shots on location, in both a beautiful house and in a workshop, to convey the luxury of the product alongside the craftsmanship that goes into producing it.
The Result:
By going out of our way to find the right location and working around the clock to squeeze photography and video shoots into one day, we managed to capture a whole range of beautiful shots that really set the brand apart in a 'ground breaking' way without breaking the bank. In-house art direction and room styling further brought the costs down. The result? One very satisfied Plumbs family.
